How can authors effectively use digital platforms to market their non-fiction books?

Authors can effectively use digital platforms to market their non-fiction books by leveraging social media, engaging in content or book marketing UK, and building an author website. Sharing valuable insights, such as articles or videos related to the book’s themes, helps establish expertise and attract an audience. Participating in online communities and utilizing email newsletters can foster reader relationships. Additionally, using targeted ads on platforms like Facebook or Instagram can reach potential readers effectively.